This Cookie Policy explains how Fresh Wheels uses cookies and similar browser technologies on freshwheels.in. Read it with our Privacy Policy.
1. What these technologies are
Cookies are small text files stored by a website in your browser. Similar technologies include local storage, pixels and tags. They may remember settings, enable features, protect a service or measure how it is used.
2. What we use
| Category | Technology/provider | Purpose | When used |
|---|---|---|---|
| Necessary preference | freshwheels_analytics_consent in local storage | Remembers whether you accepted or rejected optional analytics so we can respect your choice. | After you choose Accept or Reject; retained until you clear site data or change the choice. |
| Optional analytics | Google Analytics 4 (Google LLC), measurement ID G-2J844WH2VV | Helps us understand visits, pages viewed, interactions, approximate location, device/browser type and traffic sources so we can improve the site. | Only after you select Accept. Google may set cookies such as _ga and _ga_*; their duration is controlled by Google Analytics settings. |
3. Analytics is off by default
We use a basic consent approach. The Google Analytics script is not downloaded and analytics data is not sent unless you select Accept. Selecting Reject leaves Analytics disabled. Rejecting Analytics does not prevent you from using the website.
4. Change or withdraw your choice
You can clear cookies and site data for freshwheels.in in your browser to reset the consent choice; the banner will then appear on your next visit. You can also block or delete cookies through browser settings. If you withdraw after Analytics was enabled, clearing site data removes locally stored Analytics cookies, but it does not delete data already processed by Google or Fresh Wheels.
5. Google Analytics
Google processes analytics information under its own terms and privacy practices and may process it outside India. We configure Analytics only after consent and request IP anonymisation. Learn more through Google’s Privacy Policy and the Google Analytics opt-out browser add-on.
6. Updates and contact
We may update this policy when our technologies or legal obligations change. The date above shows the latest revision. Questions can be sent to sales@freshwheels.in or +91 96770 52515.
The consent preference itself is necessary to remember and respect your privacy choice; it is not used for advertising or analytics.